How to Choose the Right Real Estate Agent in 2025: Questions Every Home Seller Should Ask
When it comes to selling your home in today’s fast-paced real estate market, choosing the right listing agent is one of the most important decisions you’ll make. Not all Realtors bring the same strategy, experience, or technology to the table—especially in 2025, where AI-powered marketing, social media targeting, and digital engagement tools are now essential.
To help you make the best choice, here are key questions to ask any real estate agent before listing your property:
1. Who is the most likely buyer for my home—and how will you reach them?
Is the ideal buyer a first-time homebuyer, a renter ready to own, or a move-up buyer looking for more space? A top agent should be able to clearly define your property’s target market and present a customized marketing plan to reach them using demographic targeting, AI tools, and platform-specific strategies.
2. How will you go beyond the basic 5 P’s of real estate marketing?
Most agents follow the same old playbook:
Put a sign in the yard, list in the MLS, run ads, hold open houses, and join broker caravans.
But in 2025, that’s just the starting line.
Ask the agent:
What additional marketing do you personally provide—not just your brokerage?
Do you use QR codes, AI targeting, custom videos, or paid social ads to attract buyers?
Will you proactively promote the listing through email campaigns, retargeting, and geo-farming?
3. What sets you apart from the average Realtor?
You’re not hiring a company—you’re hiring a person. Ask what the agent does personally that goes above and beyond to sell listings. Look for unique strategies, tech tools, and creativity—not just company stats or team volume.
4. How can I improve my home’s marketability?
A strong agent will walk you through staging, simple upgrades, and pricing strategies to enhance your home’s appeal. Ask for honest feedback and a property improvement checklist tailored to your home’s condition and competition.
5. What are the biggest buyer objections you anticipate?
Instead of sugarcoating it, a great Realtor will be candid about your property’s challenges—whether it's outdated finishes, a small yard, or location quirks—so you’re prepared from day one and can address objections proactively.
6. Should I offer a buyer incentive?
In some cases, strategic incentives (like a credit for closing costs, a home warranty, or rate buydown) can create urgency and boost interest. Ask if an incentive would help your home stand out in the current market—and what they’d recommend.
Proactive Real Estate Marketing Strategies (Beyond the Basics)
The average agent will stick to the 5 P’s:
Put a sign in the yard
Put the listing in the MLS
Put it in advertising
Put it on a broker tour
Put it in an open house
But a top-performing Realtor in 2025 will also implement proactive, tech-forward strategies like:
Brochure or information box installed on the yard sign
QR code marketing on sign riders and print materials
Paid ads on Facebook, Instagram, and Google
Custom highlight brochures for buyer showings
Personalized direct mail campaigns to targeted buyer groups
Smart staging and interactive interior highlight cards
AI-enhanced email marketing to buyer databases
Professional resume or listing presentation materials
800-number sign riders for 24/7 info access
Hosting exclusive broker caravans with raffles or catered lunches
Use of real-time analytics to adjust marketing on the fly
Final Thoughts: Don’t Just Hire an Agent—Hire a Strategist
In 2025, real estate isn’t just about listing homes—it’s about marketing them like a business. You need someone who understands your local market and how to leverage AI, digital platforms, and data-driven strategies to sell your home fast and for top dollar.
If you want more than just the basics—if you want real results—hire an agent who brings real innovation to the table.
Ready to talk strategy?
Contact Michael Peron, Certified AI Realtor, today for a personalized home marketing consultation.
754-204-0069
